Gold, simplified.
Every coin and bar on this site is priced from the live spot price of gold, plus a premium we publish next to it. You can see what the metal is worth and exactly what you are paying above it.
What gold has actually done
Monthly closing prices per troy ounce. Pick a period — the scale redraws to fit it.
Monthly figures, so short periods are coarse. Not a forecast, and nothing here is investment advice.
Five years is a short look at a very old market
Gold has held value for roughly five thousand years, and has been traded continuously for most of them. It was money before there were banks, and it went on working as an asset after the currencies, empires and institutions that issued them had gone.
That record is the reason this site has no spokesman. A metal with a five-thousand-year history, and a market deep enough to sell into on any weekday, does not need one. It needs a fair price, stated plainly, which is the only thing we are trying to do here.
Spot plus a stated premium
The premium is the number worth comparing, so we put it on the listing instead of burying it. Compare it against another dealer — that is the point of publishing it.
No spokesmen, no countdowns
We do not pay celebrities to recommend gold, we do not cold-call, and no price here is about to expire. Marketing like that is overhead, and overhead is carried in the premium.
Bank wire and ACH only
Both are secure bank-to-bank transfers made through your own bank, and neither carries a card fee. On a four-thousand-dollar coin that fee would be a meaningful share of the premium. Refusing cards is how we keep the premium where it is.
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Gold is a commodity. It should be bought and sold like one.
A one-ounce coin holds a troy ounce of gold whether it arrives in a presentation case or a plastic flip. What changes is the premium — the amount you pay above the metal itself — and that is the number worth comparing.
No designer markups on a commodity.
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